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Description

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.

Description

Integrate a digital aspect into your physical materials by linking them to the online realm, enabling interaction with users via their smartphones. Gather data from offline activities, such as product details, discount offers displayed on promotional posters, or interactive games set up at store entrances. It's essential to engage and maintain your audience at the optimal moments and locations. Utilizing O2O Tags for data collection provides you with insights into the effectiveness of your communication materials, including their lifecycle, the demographics of those who engage with them, and a clearer picture of your user base. By connecting your materials through our O2O tag manager, which supports various technologies like QR codes, NFC, image recognition, and Beacons, you can efficiently oversee all interactions from a centralized dashboard. This streamlined approach not only enhances user engagement but also allows for targeted marketing strategies that can adapt to real-time data.