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Write a Review

Description

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.

Description

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Audiense Yes 
Axis LMS Yes 
Cerby Yes 
Conductor Yes 
Data Virtuality Yes 
Desktop.com Yes 
Google Analytics Yes 
Gradient Works Yes 
Hootsuite Yes 
Instagram No 
Netino Yes 
OwlyGPT Yes 
RingCentral RingCX Yes 
Tableau Yes 
TikTok No 
Upfluence Yes 
Voxpopme No 
X (Twitter) Yes 

Integrations

Facebook Yes 
Audiense No 
Axis LMS No 
Cerby No 
Conductor No 
Data Virtuality No 
Desktop.com No 
Google Analytics No 
Gradient Works No 
Hootsuite No 
Instagram Yes 
Netino No 
OwlyGPT No 
RingCentral RingCX No 
Tableau No 
TikTok Yes 
Upfluence No 
Voxpopme Yes 
X (Twitter) No 

Pricing Details

$9,600 per year
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Talkwalker

Founded

2009

Country

Luxembourg

Website

www.talkwalker.com

Vendor Details

Company Name

Zappi

Founded

2013

Country

United Kingdom

Website

www.zappi.io

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports No 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Idea Management

Activity Dashboard No 
Brainstorming No 
Collaboration No 
Creator Tracking No 
Idea Ranking No 
Project Tracking No 
Status Tracking No 

Innovation

Collaboration No 
Discussion Threads No 
Engagement Monitoring No 
Evaluation Workflow No 
Feedback Management No 
Gamification No 
Idea Ranking No 
Ideation / Crowdsourcing No 
Open Innovation No 
Polls / Voting No 
Trend Tracking No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Storyboard

Artwork Library No 
Audio Recording No 
Collaboration Tools No 
Drawing Tools No 
Graphic / Video Editing No 
Image Import No 
Project Management No 
Script Import No 

Alternatives

Alternatives

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