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Description

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Description

TC Analytics serves as a valuable resource for retail experts, enabling them to visualize real-time data gathered from our people counting sensors related to customer interactions at the sales counter. By tracking essential management KPIs, this tool empowers you to make informed decisions that enhance resource allocation and increase your business’s profitability. Equipped with cutting-edge technology, TC Analytics utilizes VECTOR 4D sensors that boast an impressive 99.5% accuracy in counting individuals, a claim supported by 15 years of industry experience and high satisfaction ratings from clients across over 7,000 retail locations. Additionally, this innovative tool facilitates customer segmentation based on gender and age demographics, allowing businesses to pinpoint which areas capture the most attention by analyzing consumer behavior at the point of sale. Furthermore, with these insights, retailers can tailor their strategies to better meet the needs of their diverse clientele.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
Amazon DSP Yes 
Basis Yes 
Google Display & Video 360 Yes 
Google Play Yes 
Google Sheets Yes 
Instagram Ads Yes 
Moz Pro Yes 
PayPal Yes 
Pinterest Yes 
Pinterest Ads Yes 
Quantcast Yes 
Quora Yes 
Rakuten Advertising Yes 
Shopify Yes 
The Trade Desk Yes 
Vimeo Yes 
X Ads (Twitter Ads) Yes 
Yahoo DSP Yes 
Zoho CRM Yes 

Integrations

Adjust No 
Amazon DSP No 
Basis No 
Google Display & Video 360 No 
Google Play No 
Google Sheets No 
Instagram Ads No 
Moz Pro No 
PayPal No 
Pinterest No 
Pinterest Ads No 
Quantcast No 
Quora No 
Rakuten Advertising No 
Shopify No 
The Trade Desk No 
Vimeo No 
X Ads (Twitter Ads) No 
Yahoo DSP No 
Zoho CRM No 

Pricing Details

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Yes 
Free Version No 

Pricing Details

$65 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Supermetrics

Founded

2010

Country

Finland

Website

supermetrics.com

Vendor Details

Company Name

TC Group Solutions

Founded

2007

Country

France

Website

www.tcgroupsolutions.com

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control No 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control No 
Job Scheduling No 
Match & Merge No 
Metadata Management No 
Non-Relational Transformations No 
Version Control No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down Yes 
Email Reports No 
Financial Reports No 
Forecasting Yes 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

Product Features

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Qualitative Data Analysis

Annotations No 
Collaboration No 
Data Visualization Yes 
Media Analytics No 
Mixed Methods Research No 
Multi-Language No 
Qualitative Comparative Analysis Yes 
Quantitative Content Analysis Yes 
Sentiment Analysis No 
Statistical Analysis Yes 
Text Analytics No 
User Research Analysis No 

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