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features
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support

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Description

Fashion forecasting firms and various data-oriented tools around the globe assert that they provide the finest insights into trends. Yet, is that truly sufficient? It becomes essential to differentiate between supply-side data and consumer demand data. Traditionally, fashion forecasting and retail market analytics relied heavily on expert insights, inventory data signals, and subjective market research gathered over the years. Nevertheless, genuine consumer intelligence is rooted in an objective understanding of what will resonate with customers and what won’t. At Stylumia, we have developed a consumer intelligence platform that utilizes a unique AI-driven Demand Sensing algorithm to analyze consumer demand data effectively. Additionally, we assess what products are currently accessible to consumers, identify fast-moving items, and, crucially, pinpoint what is failing to sell at the color and size level for effective assortment planning. Our consumer intelligence tool introduces an innovative, award-winning method of detecting consumer demand. By analyzing millions of consumer opinions, we are able to accurately capture their preferences and aversions, not only for the present but also for future trends, ensuring brands can stay ahead in a competitive market. This comprehensive approach allows businesses to make informed decisions that align with evolving consumer desires.

Description

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Azure Application Gateway No 
Snowflake No 
Zero Yes 

Integrations

Azure Application Gateway Yes 
Snowflake Yes 
Zero No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$40 /month
Terragon has four plans to choose from: Starter, Growth, Pro, and Enterprise. The Starter plan lets clients use the platform without paying any monthly or annual license fees. The other plans have different features and prices depending on the client’s needs. Terragon also provides other services, such as data enrichment, customer engagement, platform customization, and add-on services, at varying costs.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Stylumia

Founded

2015

Country

India

Website

www.stylumia.ai/our-solutions/consumer-intelligence-tool/

Vendor Details

Company Name

Terragon Group

Founded

2009

Country

Nigeria

Website

terragongroup.com

Product Features

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

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