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Description
Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.
Description
adCasa is an AI Marketing Operating System built for performance agencies, media buyers, and scaling brands.
Developers have unified environments to live and work in; marketers just have a mess of CSVs and expensive, fragmented SaaS tools. adCasa gives performance operators a unified, daily visual workspace. Instead of a basic chatbot that forgets context, adCasa provides a secure, infinite canvas where humans dictate strategy, and the machine handles the math.
CORE CAPABILITIES:
• Visual Workflow Builder: Connect Google Ads, Meta, Slack, and your CRM on a drag-and-drop canvas. Automate lead routing and live campaign updates without writing a single line of code.
• True ROI Analytics: Native ad platforms over-report their own success. Our causal inference engine calculates true incremental return on ad spend (ROAS), revealing which channels actually drive net revenue.
• Dashboards on Demand: Stop paying for rigid analytics software. Use plain English to instantly generate custom performance dashboards connected to your live data.
• 24/7 Campaign Watchdog: The OS continuously audits active campaigns. If efficiency drops, it halts the bleeding and sends an alert with a drafted repair strategy for human-in-the-loop approval.
• Built-In Creative Studio: Generate video ads, images, voiceovers, and background music natively within the operating system.
THE PRICING PARADIGM:
We believe in transparent, usage-based compute. There are no feature paywalls or "per-seat" licenses. Every user gets full access to the entire OS and 150+ native API integrations. You only pay for the compute credits your team actually consumes.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
Yes
Facebook Ads
No
Google Ads
No
Google Analytics
No
Google Cloud Platform
Yes
Google Docs
No
Google Drive
No
Google Search Console
No
Google Sheets
No
Google Slides
No
Integrations
Amazon
No
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Google Cloud Platform
No
Google Docs
Yes
Google Drive
Yes
Google Search Console
Yes
Google Sheets
Yes
Google Slides
Yes
Pricing Details
$2,000 per month
Free Trial
Yes
Free Version
No
Pricing Details
$0/month
Usage-Based Compute. We do not paywall features. Every tier includes Full OS Access and Unlimited Projects.
✅ Free Tier: $0 (150 Sign-Up Credits)
✅ Pro Tier: $29/mo (1,500 Credits)
✅ Agency Tier: $99/mo (6,000 Credits)
✅ Free Tier: $0 (150 Sign-Up Credits)
✅ Pro Tier: $29/mo (1,500 Credits)
✅ Agency Tier: $99/mo (6,000 Credits)
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Stella
Country
United States
Website
www.stellaheystella.com
Vendor Details
Company Name
adCasa
Founded
2024
Country
United Kingdom
Website
adcasa.io
