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Description

Start.io provides a mobile audience and marketing platform. Start.io, formerly StartApp, empowers the mobile ecosystem and simplifies mobile advertising, audience building and monetization. Start.io’s direct integration with more than 500,000 active mobile apps monthly provides access to unprecedented global first-party information. This data can be used to understand and predict behavior, identify new opportunities, and fuel growth.

Description

Taptica operates as a global mobile advertising platform that is publicly traded and designed to assist leading brands in connecting with their most valuable users through an extensive variety of traffic sources. By utilizing proprietary technology and harnessing the power of big data along with advanced machine learning, Taptica facilitates effective media targeting on a large scale. The platform offers a cohesive environment where brands can engage more meaningfully with mobile audiences, ensuring that they reach relevant groups with precision. Our services include advanced targeting options and tools for reengagement throughout the mobile landscape. Additionally, we provide a cutting-edge programmatic platform, Tremor Video, which emphasizes storytelling through video content. Taptica is dedicated to maximizing revenue opportunities for publishers across all digital platforms by employing a robust tech stack that includes dynamic supply segmentation and quality assurance algorithms. Through these innovations, we ensure that our clients can effectively attract and retain their target audiences at scale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Easy Monetization Yes 
Kochava No 

Integrations

Easy Monetization No 
Kochava Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Start.io

Founded

2010

Country

United States

Website

www.start.io

Vendor Details

Company Name

Taptica

Founded

2011

Country

United States

Website

www.taptica.com

Product Features

App Monetization

Banner Ads Yes 
Data Monetization No 
Dynamic Product Ads No 
Native Ads Yes 
Playable Ads No 
Rich Media Ads Yes 
Sponsorships No 
Subscriptions No 
Video Ads Yes 

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting Yes 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Product Features

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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