Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Smoot is a cutting-edge advertising platform powered by AI that combines emotional context, brand identity, and analytical intelligence to enhance media campaigns and optimize publisher revenue. By analyzing videos, images, and text in real-time, it detects the emotions of the audience and aligns advertisements with contexts that resonate, ensuring that your message is delivered to viewers when they are most receptive. For advertisers, Smoot offers a modern alternative to traditional, cookie-based targeting by providing emotionally aware media delivery across various formats, including video, display, and connected television, which minimizes waste and enhances performance indicators such as engagement and completion rates. Additionally, it integrates with fraud detection systems to maintain the integrity of campaigns. For publishers, Smoot acts as an AI-driven monetization solution, consolidating demand from Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, which helps to maximize cost per thousand impressions (CPM) through intelligent header bidding. The platform's AI continuously learns from the feedback received on campaigns and recommends actionable optimizations, further improving effectiveness. In summary, Smoot not only elevates advertising efficiency but also fosters stronger connections between brands and their audiences.
Description
Sparteo offers a comprehensive suite of AI-enhanced advertising technologies tailored specifically for publishers, functioning as an all-in-one platform that integrates monetization, analytics, and compliance with regulations seamlessly. This platform equips media and content organizations with a wide array of data-centric tools that help them maximize audience value across various channels, including web, mobile, video, and audio, all while minimizing operational intricacies. By utilizing first-party data, it provides high-quality insights that empower users to make strategic decisions and fine-tune their advertising performance effectively. Furthermore, Sparteo enhances efficiency through supply path optimization, which eliminates unnecessary intermediaries in the programmatic advertising process, ensuring that a larger portion of revenue is directly funneled back to publishers. Its offerings encompass solutions for display monetization, as well as video and audio advertising, alongside robust tools for consent management and programmatic monetization. With Sparteo, publishers can expect not only improved revenue streams but also a more streamlined advertising experience overall.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Transparent Ad Marketplace (TAM)
Yes
DoubleVerify
Yes
Oracle Moat
Yes
Integrations
Amazon Transparent Ad Marketplace (TAM)
No
DoubleVerify
No
Oracle Moat
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Smoot AI
Founded
2023
Country
Spain
Website
www.smoot.ai/
Vendor Details
Company Name
Sparteo
Founded
2018
Country
France
Website
corporate.sparteo.com