Compare Smarty Software vs. Unify CRM

Act! Advantage, a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform, is the culmination of nearly four decades of feedback. Every feature is designed to reflect how today’s SMBs run their businesses and helps them stay organized, attract new customers, and turn relationships into results. Act! Advantage includes the largest injection of new functionality in Act’s history, broadening its footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Shape Software's purpose-built sales and marketing automation software empowers you to manage all aspects of your business from one platform. The cloud-based software from Shape offers many tools to help you manage and automate your online marketing, promotions via text, email and digital marketing ads, capture leads from online sources, nurture prospects and customers and project manage your day. You can also offer customers a secure portal to streamline your intake processes, systematically score leads with ShapeIQ, and run detailed custom reporting. Start growing your revenue with Shape's flexible suite of services today.

Odoo is an open-source, fully customizable and extensible software that includes hundreds of professionally designed business applications. Odoo's intuitive database can meet most business needs including CRM, Sales, Projects, Manufacturing, Inventory, Accounting, and Accounting. Odoo is a software solution that can be used to meet all company needs, regardless of size or budget. Odoo's seamless design makes it easy for businesses to become more efficient and save time. Each module is interconnected to offer a seamless experience from one app to the next. Users can automate many tasks that would otherwise require manual inputs to multiple applications. Odoo enables teams to collaborate with each other from one platform, allowing them to keep all business functions in one place.

ActiveCampaign is an autonomous marketing platform that revolutionizes the workflows of marketers, agencies, and entrepreneurs. The platform powers forms, landing pages, email, SMS, WhatsApp, automation, and a CRM, as well as the ability to integrate with over 1000 applications. With Active Intelligence, it's easy to create personalized, engaging, data-driven marketing campaigns. Other platforms focus on reporting past failures; ActiveCampaign’s Active Intelligence swiftly flags potential problems and creates opportunities proactively. Predictive insights and goal-driven AI agents replace dashboards and guesswork. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability. That means you can act on insights faster, easily streamline processes, and drive growth for your business. By combining a user-friendly interface with a comprehensive suite of features, the platform is powerful, accessible, and designed to scale with your business. It's easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.

GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.

All your email marketing needs can be met in one tool Maropost's cloud-based marketing platform allows you to: - Send targeted messages at the right times to the right contacts Personalization tools can be used to target advanced segmentation and targeting - Get top deliverability and a 360-degree perspective of your customers Maropost is trusted by millions of customers to send targeted emails every month via media, publishing, ecommerce, and retail businesses. Our cloud-based marketing automation platform is designed to maximize revenue for multi-channel customer engagement. Our marketing and email automation platform allows you to increase audience engagement, customer acquisition, and sales growth. Maropost offers advanced reporting, segmentation, email automation, and much more. Maropost's email marketing platform turns prospects into clients by delivering targeted messages at the right times to the right people. Maropost delivers inboxes with industry-leading efficiency.

The Planfix platform allows organizations to manage their entire business online. Regardless of company size and industry, Planfix has something to offer as an excellent project and work management tool. With Planfix, your company gets a fully customizable management system, from process design to appearance. Planfix’s platform combines task and project management, CRM, sales, marketing, production, logistics, support service, accounting, and HR in one full-featured solution. Data is seamlessly transferred from one team to another - for example, a transaction at the implementation stage becomes a project and then is transferred to support. Planfix is equally well suited for businesses and non-profit organizations, public associations, or any other group of people working towards a common cause. Trusted by 7724 companies, automates business workflows of more than 68 000 users.

Save 90% for 6 months on Xero's award-winning accounting and online bookkeeping platform. Beautifully simple, Xero offers a wide range of features that help businesses manage their numbers effortlessly, including invoicing, inventory management, bank connections, payroll, reporting, and app integrations for a seamless user experience. Xero offers plans for businesses of any size, with room to grow. Xero provides a comprehensive ecosystem of integrated apps and connections to banks and financial institutions, allowing small businesses to access a variety of solutions within its open platform to efficiently manage their operations and finances. For accounting and bookkeeping practices, Xero offers powerful compliance tools, intelligent practice management software, and a centralized cloud-based accounting ledger for all clients, accessible in one place. Xero automates data entry by pulling sales and expense records directly from banks, invoicing apps, point-of-sale systems, and more. It securely connects to business bank accounts, eliminating manual data input, while smart bank reconciliation learns user preferences to streamline the process.

Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.

Work is broken because your tools are. Dozens of apps, zero shared context, your team stuck playing messenger between all of them. That's not collaboration. That's overhead. ClickUp eliminates the mess. One platform: tasks, docs, chat, goals, time tracking, whiteboards, and AI Agents that work autonomously while you sleep. Everything shares one connected brain. No silos. No duplicated effort. No lost threads. Manage any workflow with custom views, automations, and real-time collaboration baked into every layer. 15+ views including List, Board, Gantt, Timeline, and Calendar. Create rich documents with nested pages and embedded tasks. Set measurable goals with automatic rollups that connect daily output to company objectives. Track time natively with timers, estimates, and workload views that prevent burnout. Over 1,000 integrations plug into your existing stack without adding chaos. GitHub, Slack, Google Drive, Figma, Salesforce, Zoom, and hundreds more — all feeding into one system of record. Built-in AI writes, summarizes, and executes entire workflows on its own. Not a bolt-on — native intelligence woven through every feature. AI Agents handle complex multi-step work around the clock without waiting for humans. SOC 2 Type II certified. SSO/SAML. Custom roles. Audit logs. Scales from five people to fifty thousand. Stop patching a broken system. Start free today. No credit card, no commitment.