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Description

Shoelace empowers rapidly expanding brands to master exceptional Customer Journey Marketing by delivering advertisements that boost sales and cultivate satisfied customers. Elevate your advertising strategies with the support of our specialists at your disposal, gain comprehensive insights into your campaigns and audience, captivate your audience through Journey Marketing, and leverage the marketers' manual for effective retention strategies tailored for DTC brands. As a business owner, you must navigate various platforms and possess extensive knowledge of paid search, social media advertising, email outreach, SMS campaigns, influencer partnerships, website optimization, creative development, attribution models, and data analytics, all while managing your core operations. Unlike typical agencies, we position ourselves as your dedicated growth partner, driven by a passion for growth and a commitment to data-informed decisions. Our approach is grounded in realism and seasoned expertise, recognizing that achieving sustainable growth requires patience and experimentation. While we may not be the best fit for those seeking immediate results, if your goal is to cultivate long-lasting and scalable growth, we are well-equipped to collaborate effectively with you. Together, we can navigate the complexities of marketing and drive your brand’s success.

Description

Attract a larger number of customers and encourage them to visit more frequently. By integrating your online marketing efforts with tangible in-store outcomes, you can achieve digital marketing results that consistently exceed expectations. For businesses with a physical presence, having genuine customers enter your establishment is crucial, as online visits cannot replace the value of foot traffic. Strategies focused on engaging real customers and assessing in-store performance tend to yield superior results. Furthermore, tailored communication that responds to customer behavior can lead to double the rate of repeat visits. Ultimately, evaluating success through the lens of actual customer visits provides a clearer picture of your return on investment. This holistic approach ensures that your marketing efforts are not only effective online but also translate into real-world success.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Birdeye No 
Bronto Marketing Platform No 
Cisco Meraki No 
JitBlox Yes 
Klaviyo Yes 
Lunchbox No 
Mailchimp Yes 
Paytronix No 
Shopify Yes 
Sign In Scheduling Yes 
Yotpo Yes 

Integrations

Birdeye Yes 
Bronto Marketing Platform Yes 
Cisco Meraki Yes 
JitBlox No 
Klaviyo No 
Lunchbox Yes 
Mailchimp No 
Paytronix Yes 
Shopify No 
Sign In Scheduling No 
Yotpo No 

Pricing Details

$249 per month
Free Trial No 
Free Version No 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Shoelace

Founded

2015

Country

Canada

Website

shoelace.com

Vendor Details

Company Name

Zenreach

Founded

2012

Country

United States

Website

zenreach.com

Product Features

Customer Journey Mapping Tools

Action Management Yes 
Attribution Modeling Yes 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles Yes 
Data Import / Export Yes 
Predictive Analytics Yes 
Surveys & Feedback Yes 
Templates No 

Retargeting

A/B Testing Yes 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting Yes 
Mobile Retargeting No 
Personalization Yes 
Recommendation Engine Yes 
Social Media Retargeting Yes 

Product Features

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Retargeting

A/B Testing No 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting Yes 
Mobile Retargeting Yes 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

WiFi Marketing

Automated Emails Yes 
Branded Splash Page No 
Customer Analytics Yes 
Data Export No 
Data Privacy Compliance No 
Lead Capture Yes 
Location Heatmaps No 
Loyalty Program No 
Review Platform Integration No 
SMS Marketing No 
Social Media Integration Yes 
Surveys No 
Time Limited WiFi No 
Trigger Campaigns No 

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