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Description

Continuous surveillance of brand mentions and reputation assessments across media outlets, online platforms, and social networks, complete with comprehensive analytics, visualizations, and trend tracking tailored to your specific metrics, is essential. This service can be applied to brands, individuals, events, or any relevant keywords. You can create in-depth reputation analysis rooted in AMEC standards or your own defined metrics and performance indicators. Metrics such as media loyalty index, audience reach, emotional tone of articles regarding the subject in question, and publication impact can all be monitored. Additionally, it is crucial to spot emerging information trends and respond proactively to them, or leverage these trends effectively. Real-time analysis of competitors' media activities can provide insights into various parameters, allowing you to track promotions, updates to product lines, and explore potential new markets, including international opportunities. Furthermore, you can conduct thorough media analyses of competitors' content and public relations strategies. Finally, user-friendly benchmark reports and tailored interactive infographics can enhance the understanding of your media position and competitive landscape. By employing these tools, you can ensure a strategic advantage in your industry.

Description

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
X (Twitter) Yes 
Audiense No 
Axis LMS No 
Cerby No 
Conductor No 
Data Virtuality No 
Desktop.com No 
Google Analytics No 
Gradient Works No 
Hootsuite No 
Instagram Yes 
Netino No 
OwlyGPT No 
RingCentral RingCX No 
Tableau No 
Telegram Yes 
Upfluence No 

Integrations

Facebook Yes 
X (Twitter) Yes 
Audiense Yes 
Axis LMS Yes 
Cerby Yes 
Conductor Yes 
Data Virtuality Yes 
Desktop.com Yes 
Google Analytics Yes 
Gradient Works Yes 
Hootsuite Yes 
Instagram No 
Netino Yes 
OwlyGPT Yes 
RingCentral RingCX Yes 
Tableau Yes 
Telegram No 
Upfluence Yes 

Pricing Details

$40 per month per topic
Free Trial Yes 
Free Version No 

Pricing Details

$9,600 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Semantrum

Founded

2016

Country

Ukraine

Website

promo.semantrum.net/en/main/

Vendor Details

Company Name

Talkwalker

Founded

2009

Country

Luxembourg

Website

www.talkwalker.com

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis No 
Social Media Metrics No 
Social Media Monitoring No 
White Label No 

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports No 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Alternatives

Alternatives

RepWarn Reviews

RepWarn

Repwarn Reputation Software