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features
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support

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Description

Selligent by Marigold is an advanced cross-channel marketing and automation platform designed to be future-ready, enabling the centralization and real-time streamlining of data sources, enhancing workflows through AI-powered automation, and consolidating various channels into a cohesive, no-code customer journey. Its fundamental features encompass the dynamic evolution of real-time audiences, timely delivery of personalized content, adaptable journey customization spanning email, mobile, and web, extensive reporting and optimization for strategic retargeting and iteration, as well as effective management of zero-party data to empower marketing teams. With a robust data architecture and user-friendly integration tools, Selligent facilitates effortless personalization on a large scale, transforming marketing aspirations into tangible outcomes and cultivating customer loyalty across diverse sectors such as retail, media, travel, and finance. Moreover, its ability to integrate seamlessly with existing systems allows marketers to leverage their data more effectively, driving engagement and fostering long-term relationships with clients.

Description

Execute marketing initiatives across SMS, MMS, email, app notifications, social platforms, voice channels, APIs, files, and offline mediums. Optimize campaign effectiveness through multi-variate and A/B testing, complemented by immediate feedback. Develop and oversee comprehensive customer profiles by integrating data from various online and offline channels. Implement dynamic personalization strategies that respond to evolving customer behaviors. Seamlessly deliver customized offers and propositions. Configure and scale interactive campaigns—whether they are event-triggered or one-off—to engage customers at every touchpoint in their journey, thereby enhancing their lifetime value. Equip your marketing team with user-friendly drag-and-drop tools and journey builders for efficient campaign management. Rapidly test, learn, and refine strategies without the need for outside agency assistance. Track essential marketing metrics through real-time dashboards and readily available reports. Utilize our Reports Wizard to craft and share personalized reports easily. Create, analyze, and segment audiences effectively, transforming data insights into actionable marketing strategies that resonate with your customers. This holistic approach ensures that your marketing efforts are both efficient and impactful.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BlueVenn No 
FreshDirect Yes 
PixelMixer No 
Playable Yes 
Rekomi Yes 
Uplup Yes 
Webex Connect No 
Webex Engage No 
Webex Notify No 
Zalando Yes 

Integrations

BlueVenn Yes 
FreshDirect No 
PixelMixer Yes 
Playable No 
Rekomi No 
Uplup No 
Webex Connect Yes 
Webex Engage Yes 
Webex Notify Yes 
Zalando No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

www.selligent.com

Vendor Details

Company Name

Cisco

Founded

1984

Country

United States

Website

cpaas.webex.com/products/webex-campaign

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization No 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics No 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Alternatives

Alternatives

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