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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The system automatically tracks and monitors all data points in your MMP on a daily basis. Daily notifications are provided for any campaigns and creatives that affect your ROAS or exhibit unusual behavior. It oversees campaign and creative metrics, sending alerts whenever these metrics exceed predefined thresholds. Regardless of your data storage location, Segwise enables effortless, no-code integration with all data sources. Among its key features are anomaly detection, alerting capabilities, and monitoring of cost-per-custom-event, which collectively offer a thorough insight into campaign performance. Additionally, Segwise evaluates the effects of product updates and LiveOps changes—such as new app versions, tests, and promotional offers—providing a well-rounded view of both revenue and retention metrics. Users have the opportunity to begin with a 14-day free trial that requires no credit card or engineering resources, allowing them to set up in just two minutes. The platform’s seamless integration with a variety of data sources ensures a user-friendly, no-code experience that eliminates the need for technical intervention while empowering users to optimize their campaigns effectively.

Description

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
Amazon Redshift Yes 
Amplitude Yes 
App Store Yes 
AppsFlyer Yes 
Branch Yes 
CleverTap Yes 
Databricks Yes 
Firebase Yes 
Google AdMob Yes 
Google Cloud BigQuery Yes 
Google Play Yes 
Meta AI Yes 
Mixpanel Yes 
Outbrain Yes 
Singular Yes 
Taboola Yes 
Tenjin Yes 
Unity Yes 
ironSource Yes 

Integrations

Adjust No 
Amazon Redshift No 
Amplitude No 
App Store No 
AppsFlyer No 
Branch No 
CleverTap No 
Databricks No 
Firebase No 
Google AdMob No 
Google Cloud BigQuery No 
Google Play No 
Meta AI No 
Mixpanel No 
Outbrain No 
Singular No 
Taboola No 
Tenjin No 
Unity No 
ironSource No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Segwise

Country

United States

Website

www.segwise.ai/

Vendor Details

Company Name

Delta Projects

Founded

2002

Country

Sweden

Website

igamingaudience.com/full-stack-platform/

Product Features

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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