Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
Description
Versium REACH is an all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine.
Versium supports businesses at every step of their data journey, and have proven to increase audience reach by up to 5X and engagement by up to 10X.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Axis LMS
No
Facebook Ads
No
Google Ads
No
HubSpot CRM
No
HubSpot Customer Platform
No
HubSpot Marketing Hub
No
LinkedIn Ads
No
Lytics
No
Meta Ads
No
Nekton.ai
No
Integrations
Axis LMS
Yes
Facebook Ads
Yes
Google Ads
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
HubSpot Marketing Hub
Yes
LinkedIn Ads
Yes
Lytics
Yes
Meta Ads
Yes
Nekton.ai
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$3,600/year
Each pricing tier has a specified number of match credit packages. Annual billing, online customer support, and full API access. Contact for additional pricing details.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Vendor Details
Company Name
Versium
Founded
2012
Country
United States
Website
versium.com
Product Features
Product Features
Lead Management
Activity Tracking
No
Campaign Management
No
Lead Capture
Yes
Lead Distribution
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
Yes
Source Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
Yes
Data Mining
No
Demand Forecasting
No
For Education
Yes
For Healthcare
Yes
Modeling & Simulation
No
Sentiment Analysis
No
Sales Intelligence
CRM Integration
No
Data Cleaning
Yes
Data Enrichment
Yes
Data Import/Export
Yes
Data Mining
No
Data Verification
Yes
Email Integration
No
Lead Scoring
No
List Building
Yes
Performance Management
No
Pipeline Management
No
Predictive Modeling/Analytics
Yes
Prospecting Tools
Yes
Reporting/Analytics
No
Sales Forecasting
No