Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
Description
The Real Feel is an innovative software that utilizes AI to capture, assess, and represent the emotional state of individuals in the U.S. in real-time, assisting businesses in grasping public sentiment for better decision-making. By soliciting daily answers to the prompt “How are you feeling today?” from a variety of demographic groups, it computes mood scores and extracts insights and themes through artificial intelligence, presenting the findings segmented by demographics, days of the week, and geographic locations. This tool effectively fills information voids by providing emotion-driven insights that monitor the emotional landscape of various populations over time, offering distinctive, contextual analysis that reveals emerging trends, anticipates shifts in sentiment, and uncovers valuable correlations for different business scenarios. In addition, Real Feel provides a range of comprehensive solutions, such as weekly reports filled with data and insights that include demographic and geographical breakdowns, tailored research and analysis, along with an API for seamless integration of real-time mood data into current operational frameworks. Moreover, this platform's ability to continuously adapt and refine its data collection methods ensures that businesses remain attuned to the evolving emotional climate of their audiences.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Acrobat Reader
No
Google Sheets
No
Microsoft Excel
No
Integrations
Adobe Acrobat Reader
Yes
Google Sheets
Yes
Microsoft Excel
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$69 per report per year
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Vendor Details
Company Name
The Real Feel
Founded
2024
Country
United States
Website
therealfeel.ai/