Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
Description
Spotai is a cloud-driven platform designed for media sales that aims to transform and speed up the advertising sales process for broadcasters, moving away from outdated systems to a sleek, user-friendly interface suited for the complexities of today’s multi-market media landscape. This innovative software enables users to efficiently create, manage, and deliver proposals and rate cards by integrating local and national inventory data alongside program scheduling details, allowing sales teams to swiftly meet advertiser demands and make on-the-spot pricing adjustments. Additionally, it offers real-time visibility into ad inventory and program availability, along with integrated analytics sourced from industry leaders such as comScore and Nielsen, while also providing customizable workflows that enhance every stage of the media sales process, from rate projections to proposal creation. With its accessible cloud-based dashboard and scalable architecture, Spotai caters to broadcasters of varying sizes, delivering features that minimize administrative burdens, boost sales efficiency, and facilitate informed decision-making. The platform’s adaptability and comprehensive tools empower sales teams to navigate the evolving advertising landscape with confidence and agility.
API Access
Has API
No
API Access
Has API
No
Integrations
Nielsen ONE
No
comScore
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Vendor Details
Company Name
Spotai
Country
United States
Website
spotai.online/