Average Ratings 8 Ratings

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ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

Description

Streamline the processes of audience segmentation, campaign formulation, and offer administration through intuitive workflows and ready-to-use templates. Utilize comprehensive reports and dashboards to effectively analyze and pinpoint the ideal audience for your promotions by examining a diverse array of profile characteristics. Merge player insights with campaign analytics to enhance your marketing efforts from initial assessment to implementation. Oversee monthly campaigns and seamlessly transfer offer data into your offer management system via push or pull methods. Launch numerous creative campaigns each month, targeting various segments, while also monitoring real-time campaign performance to swiftly address any underachieving initiatives using a variety of striking graphics and pre-designed reports. Examine offer redemption rates by campaign, segment, and individual player, while enjoying versatile and effective methods to segment target audiences and scrutinize their behaviors with the metrics that matter most to you. This systematic approach not only optimizes your marketing strategy but also empowers you to adapt quickly to changing market conditions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

APIANT
Beetsol
Blotout
BriteVerify
Captain Compliance
Conversica
Crowdcast
Forwrd
GA Connector
Gainsight
Hightouch
HubSpot Operations Hub
Intentsify
LeadMaster
Lyyti
Mediafly
SplashBI
SpotMe
Syncari
VBrick

Integrations

APIANT
Beetsol
Blotout
BriteVerify
Captain Compliance
Conversica
Crowdcast
Forwrd
GA Connector
Gainsight
Hightouch
HubSpot Operations Hub
Intentsify
LeadMaster
Lyyti
Mediafly
SplashBI
SpotMe
Syncari
VBrick

Pricing Details

$1000.00/month/user
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Vendor Details

Company Name

VizExplorer

Country

United States

Website

www.vizexplorer.com/solutions/marketing-intelligence-and-automation

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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