Average Ratings 8 Ratings

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

Description

Initiate automated follow-ups to cultivate leads and enhance the quality of hand-offs to your sales team, aiming for a 25% boost in conversions. Streamline the "channel selection" process to effortlessly guide customers through their preferred communication methods, whether that be via text, email, social media, or chat. Utilize our churn indicators to proactively tackle engagement issues and keep your customers invested in your offerings. It's essential to nurture and attract your customers to continue their journey with you. In a landscape filled with robust communication platforms, many companies still rely on single-channel tactics. The transition to a more integrated system can be daunting, primarily due to constraints in time and resources, highlighting a significant area for improvement. Addressing these challenges can lead to more effective customer engagement strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Blackthorn Events
Blendo
BuiltWith
Cloud4Wi
Cyfe
Dundas BI
Gravity Forms
HubSpot CRM
HubSpot Operations Hub
LeadMaster
LinkedIn
Mediafly
Microsoft Outlook
Routee
Smarsh
Solodev CMS
SplashBI
Titan CMS
Upland Kapost
ZoomInfo Chat

Integrations

Blackthorn Events
Blendo
BuiltWith
Cloud4Wi
Cyfe
Dundas BI
Gravity Forms
HubSpot CRM
HubSpot Operations Hub
LeadMaster
LinkedIn
Mediafly
Microsoft Outlook
Routee
Smarsh
Solodev CMS
SplashBI
Titan CMS
Upland Kapost
ZoomInfo Chat

Pricing Details

$1000.00/month/user
Free Trial
Free Version

Pricing Details

$99 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Vendor Details

Company Name

TapToBook

Country

United States

Website

taptobook.com

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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