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Description
Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.
Description
ShortStack is a digital marketing platform that focuses on engagement, lead collection, and marketing automation. You can create unique contest landing pages, quizzes, and games, and send emails to analyze the results. Our templates are ready-made and customizable so you can quickly create mobile-responsive landing pages.
API Access
Has API
No
API Access
Has API
Yes
Integrations
BDOW!
Yes
BlueConic
Yes
Contently
Yes
Eventbrite
Yes
FormKeep
Yes
Gainsight
Yes
Hello Bar
Yes
INFUSE
Yes
Informa TechTarget Priority Engine
Yes
Integrate.io
Yes
Integrations
BDOW!
No
BlueConic
No
Contently
No
Eventbrite
No
FormKeep
No
Gainsight
No
Hello Bar
No
INFUSE
No
Informa TechTarget Priority Engine
No
Integrate.io
No
Pricing Details
$1000.00/month/user
Free Trial
Yes
Free Version
No
Pricing Details
$99.00/month
Business Monthly: $99/month
Agency Monthly: $249/month
Brand Monthly: $499/month
Annual Plans receive a 20% discount
Enterprise Plans available -- Please contact
Annual Plans available
Agency Monthly: $249/month
Brand Monthly: $499/month
Annual Plans receive a 20% discount
Enterprise Plans available -- Please contact
Annual Plans available
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/marketing/b2b-automation/
Vendor Details
Company Name
ShortStack
Founded
2011
Country
United States
Website
www.shortstack.com
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
No
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Landing Page
A/B Testing
No
Analytics
Yes
Drag & Drop
No
Form Creation
No
Real Time Editing
No
Responsive
No
SEO Management
No
Templates
Yes
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
Yes
Source Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
No
Social Marketing
Yes
Website Visitor Tracking
Yes
Product Features
Campaign Management
Channel Management
No
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Contest
Awards Management
Yes
Blind Judging
Yes
Entrant Management
Yes
Entry Fee Processing
No
Entry Management
Yes
Forms Management
Yes
Fraud Detection
Yes
Judging Management
Yes
Scoring
No
Skills Contests (Photo, Essay, Design, etc)
Yes
Social Media Management
No
Social Promotions
Yes
Sweepstakes
Yes
Timeline Management
No
Voting Management
Yes
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
Yes
Customer Surveys
No
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Landing Page
A/B Testing
No
Analytics
Yes
Drag & Drop
Yes
Form Creation
Yes
Real Time Editing
Yes
Responsive
Yes
SEO Management
No
Templates
Yes
