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features
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support

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Description

Unlike other CRM platforms that only access a fraction of data from external systems, Maverick empowers you to identify, acknowledge, and reward your top guests—regardless of their booking source. With Maverick, hoteliers gain insights into their OTA clientele just as thoroughly as they do with direct bookings. The advanced guest management software compiles comprehensive profile information from the Windsurfer® CRS, ensuring that all data is matched and refined. This process creates intricate microsegments that enhance the effectiveness of guest communication strategies. Furthermore, Maverick features an intuitive integrated marketing solution designed for both email and text messaging campaigns, simplifying management tasks. The Profile Management tool plays a crucial role in organizing and consolidating guest data from various connected platforms, delivering an all-encompassing perspective on guest behaviors and preferences. Additionally, users have the flexibility to establish standardized fields and criteria for matching and merging profiles, further enhancing the utility of the software in understanding their clientele. Overall, Maverick stands out as a comprehensive tool for maximizing guest engagement and satisfaction.

Description

Everything necessary to create demand, foster enduring customer relationships, and enhance direct booking is at your fingertips. With robust integration across numerous touchpoints, a comprehensive guest profile record captures data from property management systems, social media, and loyalty marketing platforms, enabling a deep understanding of guest preferences and needs to facilitate tailored services. This allows for meaningful engagement with guests throughout their journey, from the initial search for accommodations to their arrival, during their stay, and after they depart. At GHS, we equip hotels with the tools to seize new business opportunities in an increasingly digital and interconnected landscape. Our focus is on delivering cutting-edge digital solutions to the hospitality sector, aimed at boosting direct business and optimizing profits through the strategic application of CRM and loyalty marketing initiatives. The ongoing success of iRewards has led us to develop additional products addressing the rapidly evolving demands of the industry, ensuring that our clients remain competitive and relevant. By staying attuned to market changes, we strive to continually innovate and enhance the guest experience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$250.00/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

SHR, Sceptre Hospitality Resources

Founded

1987

Country

United States

Website

shr.global/maverick-customer-relationship-management/

Vendor Details

Company Name

Global Hospitality Solutions

Country

Philippines

Website

www.myghs.com/irewards

Product Features

Product Features

CRM

Calendar/Reminder System Yes 
Call Logging No 
Document Storage Yes 
Email Marketing Yes 
Internal Chat Integration Yes 
Lead Scoring No 
Marketing Automation Integration Yes 
Mobile Access Yes 
Quotes / Proposals No 
Segmentation Yes 
Social Media Integration Yes 
Task Management Yes 
Territory Management No 

Reservations

Activities Booking No 
Booking Notes No 
CRM No 
Customer Support Yes 
Group Reservations Yes 
Guest Management No 
Payment Processing No 
Promotions Management No 
Rate Management Yes 
Room Booking Management Yes 
Third Party Booking No 

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