Compare SGSI MapEngines vs. Tamoco

SGSI MapEngines™ offers a versatile and scalable software solution that is ideal for small teams aiming to effectively handle and analyze rapidly evolving data from various markets and regulatory environments. The landscape of wireless RF networks, store fleets, and public safety events is in constant flux. Organizations rely on the ability of analytic systems to react swiftly and efficiently to these changes. SGSI’s MapEngines™ utilize "continuous update" technology to facilitate this capability by automatically loading, integrating, reporting, and mapping incoming raw data feeds. In contrast to competing technologies, the analytic lens of MapEngines is remarkably smooth and seamless. This allows for the representation of signal strength (RF), trade areas, and hot spots as finely contoured regions. Teams can transition from traditional monthly or quarterly updates to more agile weekly or even daily reports and map analyses. The system operates around the clock, accommodating multiple time zones effortlessly. Moreover, it employs a consistent methodology nationwide to evaluate RF coverage, retail trade areas, and public safety hotspots, ensuring accuracy and reliability across various applications. These features provide organizations with a competitive edge in data analysis and decision-making.

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.