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Description
As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.
Description
In minutes, create and automate visual marketing reports. To simplify reporting and assessment, you can now access all your channel marketing analytics, including SEO, PPC, SEO and social media. You can forget about manual work and human errors! Whatagraph's reports can be used in a fun and easy way. Even your junior colleagues will be able to understand and create multi-source reports quickly. The amount of digital marketing data that you have is growing rapidly. Keep up-to-date with the latest performance in an engaging manner. Whatagraph makes it easy for clients and teams to understand marketing performance and take action when it matters. You can set up automated reports that reach your clients' email at the times you choose. You can customize reports with your logo and color schemes, and send them from your domain. Report data for multiple campaigns with different dates and sources.
API Access
Has API
No
API Access
Has API
No
Integrations
Acquigo
Yes
AdRoll
No
AuthorityLabs
No
Campaign Monitor
No
Desktop.com
No
Emma
No
Facebook
No
Google Analytics
No
Google Business Profile
No
HubSpot CRM
No
Integrations
Acquigo
No
AdRoll
Yes
AuthorityLabs
Yes
Campaign Monitor
Yes
Desktop.com
Yes
Emma
Yes
Facebook
Yes
Google Analytics
Yes
Google Business Profile
Yes
HubSpot CRM
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf
Vendor Details
Company Name
Whatagraph
Founded
2015
Country
Lithuania
Website
whatagraph.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
Yes
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Dashboard
Annotations
Yes
Data Source Integrations
Yes
Functions / Calculations
Yes
Interactive
Yes
KPIs
Yes
OLAP
No
Private Dashboards
Yes
Public Dashboards
Yes
Scorecards
No
Themes
Yes
Visual Analytics
Yes
Widgets
Yes
Data Visualization
Analytics
Yes
Content Management
No
Dashboard Creation
Yes
Filtered Views
Yes
OLAP
No
Relational Display
No
Simulation Models
No
Visual Discovery
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Reporting
Customizable Dashboard
Yes
Data Source Connectors
Yes
Drag & Drop
Yes
Drill Down
No
Email Reports
No
Financial Reports
Yes
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
Yes
Sales Reports
Yes
Scheduled / Automated Reports
Yes
