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features
design
support

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Description

Boost revenue, volume, and profitability through comprehensive trade management processes. Empower sales leaders in consumer products to manage trade promotion planning and execution, utilize sophisticated trade management analytics, and engage in thorough customer business planning using SAP Trade Management. Leverage our unified tool for customer business planning to enhance accuracy in planning, swiftly identify deviations from the plan, and respond to those discrepancies with greater efficiency. Merge insights from both manufacturers and retailers to communicate and negotiate effectively with customers in their preferred terminology. Seamlessly integrate volume, margin, assortment, promotion, and financial planning while aligning deductions with promotional invoices to expedite the clearing process. Keep a close watch on promotional specifics and accruals, provide a centralized repository for claims reconciliation, and ensure real-time visibility into payments and funding obligations, ultimately fostering a more streamlined trade management experience. Additionally, this holistic approach not only simplifies operations but also enhances collaboration across all stakeholders involved in the trade management process.

Description

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI. Key Features & Capabilities: AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance. Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems. Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility. Operational Advantage & Support: Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Dynamics 365 Commerce No 
Fleetlane No 
NetSuite No 
SAP HANA No 
SAP Joule Yes 

Integrations

Dynamics 365 Commerce Yes 
Fleetlane Yes 
NetSuite Yes 
SAP HANA Yes 
SAP Joule No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

SAP

Founded

1972

Country

Germany

Website

www.sap.com/products/trade-management.html

Vendor Details

Company Name

TELUS Agriculture & Consumer Goods

Country

Canada

Website

www.telus.com/tpm

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management Yes 
Discount Management Yes 
Pricing Optimization Yes 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Budgeting & Forecasting Yes 
Claims Management Yes 
Competitor Analysis Yes 
Compliance Management Yes 
Customer Management Yes 
Discount Management Yes 
Pricing Optimization Yes 
Promotion Calendar Yes 
Settlement Management Yes 
Trade Agreement Management Yes 

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