Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Boost revenue, volume, and profitability through comprehensive trade management processes. Empower sales leaders in consumer products to manage trade promotion planning and execution, utilize sophisticated trade management analytics, and engage in thorough customer business planning using SAP Trade Management. Leverage our unified tool for customer business planning to enhance accuracy in planning, swiftly identify deviations from the plan, and respond to those discrepancies with greater efficiency. Merge insights from both manufacturers and retailers to communicate and negotiate effectively with customers in their preferred terminology. Seamlessly integrate volume, margin, assortment, promotion, and financial planning while aligning deductions with promotional invoices to expedite the clearing process. Keep a close watch on promotional specifics and accruals, provide a centralized repository for claims reconciliation, and ensure real-time visibility into payments and funding obligations, ultimately fostering a more streamlined trade management experience. Additionally, this holistic approach not only simplifies operations but also enhances collaboration across all stakeholders involved in the trade management process.
Description
Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Cleo Integration Cloud
No
Collate
No
SAP Joule
Yes
Salesforce
No
Integrations
Cleo Integration Cloud
Yes
Collate
Yes
SAP Joule
No
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
SAP
Founded
1972
Country
Germany
Website
www.sap.com/products/trade-management.html
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/consumer-goods/cloud/
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
No
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
Yes
Discount Management
Yes
Pricing Optimization
Yes
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Retail Execution
AI / Image Recognition
Yes
Collaboration Tools
Yes
Data Collection
Yes
Inspection
Yes
Pricing / Placement Optimization
Yes
Product Education
Yes
Product Promotion Strategy
Yes
Retail Site Audit
Yes
Workforce Management
Yes