Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Empower sales leaders in the consumer products sector to take full ownership of profit and loss (P&L) responsibilities that enhance revenue, volume, and overall profitability. By implementing comprehensive end-to-end processes for trade management, organizations can significantly boost revenue, volume, and profitability. Equip these sales leaders with the tools needed to effectively manage trade promotion planning, advanced analytics for trade management, and customer business planning through SAP Trade Management. Leverage our integrated customer business planning tool to improve planning accuracy, swiftly detect deviations from the plan, and respond to those deviations with greater efficiency. Actively drive price, volume, and margins in alignment with corporate targets in real-time. Merge the perspectives of both manufacturers and retailers, allowing for effective communication and negotiation with customers in a way that resonates with them. Streamline the integration of volume, margin, assortment, promotion, and financial planning while matching deductions to promotion invoices to accelerate the clearance process. Furthermore, empower users to execute a seamless closed-loop process, managing everything from budget planning to execution and final settlement efficiently. This holistic approach not only supports strategic goals but also fosters a proactive environment for continuous improvement in sales performance.
Description
Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Cleo Integration Cloud
No
Collate
No
SAP Cloud Platform
Yes
SAP Joule
Yes
Salesforce
No
Integrations
Cleo Integration Cloud
Yes
Collate
Yes
SAP Cloud Platform
No
SAP Joule
No
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
SAP
Founded
1972
Country
Germany
Website
www.sap.com/products/trade-management.html
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/consumer-goods/cloud/
Product Features
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Retail Execution
AI / Image Recognition
Yes
Collaboration Tools
Yes
Data Collection
Yes
Inspection
Yes
Pricing / Placement Optimization
Yes
Product Education
Yes
Product Promotion Strategy
Yes
Retail Site Audit
Yes
Workforce Management
Yes