Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Empower sales leaders in the consumer products sector to take full ownership of profit and loss (P&L) responsibilities that enhance revenue, volume, and overall profitability. By implementing comprehensive end-to-end processes for trade management, organizations can significantly boost revenue, volume, and profitability. Equip these sales leaders with the tools needed to effectively manage trade promotion planning, advanced analytics for trade management, and customer business planning through SAP Trade Management. Leverage our integrated customer business planning tool to improve planning accuracy, swiftly detect deviations from the plan, and respond to those deviations with greater efficiency. Actively drive price, volume, and margins in alignment with corporate targets in real-time. Merge the perspectives of both manufacturers and retailers, allowing for effective communication and negotiation with customers in a way that resonates with them. Streamline the integration of volume, margin, assortment, promotion, and financial planning while matching deductions to promotion invoices to accelerate the clearance process. Furthermore, empower users to execute a seamless closed-loop process, managing everything from budget planning to execution and final settlement efficiently. This holistic approach not only supports strategic goals but also fosters a proactive environment for continuous improvement in sales performance.

Description

Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Cleo Integration Cloud No 
Collate No 
SAP Cloud Platform Yes 
SAP Joule Yes 
Salesforce No 

Integrations

Cleo Integration Cloud Yes 
Collate Yes 
SAP Cloud Platform No 
SAP Joule No 
Salesforce Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

SAP

Founded

1972

Country

Germany

Website

www.sap.com/products/trade-management.html

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/consumer-goods/cloud/

Product Features

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition Yes 
Collaboration Tools Yes 
Data Collection Yes 
Inspection Yes 
Pricing / Placement Optimization Yes 
Product Education Yes 
Product Promotion Strategy Yes 
Retail Site Audit Yes 
Workforce Management Yes 

Alternatives

BluePlanner Reviews

BluePlanner

UpClear

Alternatives

TELUS Trade Promotion Management Reviews

TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods
Invisible Hand Reviews

Invisible Hand

Invisible Hand Technologies
Flintfox Reviews

Flintfox

Flintfox International