Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Transforming anonymous site visitors into dedicated patrons is essential for businesses. By providing smooth interactions, fostering trust, and creating tailored digital experiences, companies can effectively engage with their clientele, partners, and customers alike. Enhance the B2C engagement process by ensuring that new and returning customers are easily identified and provided with relevant experiences through SAP Customer Identity and Access Management solutions. Quickly onboard users with a straightforward registration process and enhance personal interactions using social login functionalities. Strengthen omnichannel strategies with robust capabilities like single sign-on, SAML 2.0, and Open ID Connect to ensure secure data sharing and authentication. Close data gaps by developing unified customer profiles, allowing for the delivery of trustworthy and personalized experiences. Furthermore, expedite the market launch of new services, streamline the management of identity lifecycles, and mitigate potential risks with SAP Customer Identity and Access Management solutions tailored specifically for B2B environments. By integrating these solutions, businesses not only enhance customer satisfaction but also significantly improve their overall operational efficiency.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
Aritic PinPoint
Yes
BIGDBM
Yes
BlueConic
Yes
Cool Tabs
Yes
Databricks
No
Eyeota
No
InEvent
Yes
Mailchimp
Yes
Pivotree
Yes
Proximic by Comscore
No
Integrations
Aritic PinPoint
No
BIGDBM
No
BlueConic
No
Cool Tabs
No
Databricks
Yes
Eyeota
Yes
InEvent
No
Mailchimp
No
Pivotree
No
Proximic by Comscore
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
SAP
Founded
1972
Country
Germany
Website
www.sap.com/products/crm/customer-data-management.html
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No