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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Transforming anonymous site visitors into dedicated patrons is essential for businesses. By providing smooth interactions, fostering trust, and creating tailored digital experiences, companies can effectively engage with their clientele, partners, and customers alike. Enhance the B2C engagement process by ensuring that new and returning customers are easily identified and provided with relevant experiences through SAP Customer Identity and Access Management solutions. Quickly onboard users with a straightforward registration process and enhance personal interactions using social login functionalities. Strengthen omnichannel strategies with robust capabilities like single sign-on, SAML 2.0, and Open ID Connect to ensure secure data sharing and authentication. Close data gaps by developing unified customer profiles, allowing for the delivery of trustworthy and personalized experiences. Furthermore, expedite the market launch of new services, streamline the management of identity lifecycles, and mitigate potential risks with SAP Customer Identity and Access Management solutions tailored specifically for B2B environments. By integrating these solutions, businesses not only enhance customer satisfaction but also significantly improve their overall operational efficiency.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Aritic PinPoint Yes 
BIGDBM Yes 
BlueConic Yes 
Cool Tabs Yes 
Databricks No 
Eyeota No 
InEvent Yes 
Mailchimp Yes 
Pivotree Yes 
Proximic by Comscore No 
Qualifio Yes 
RainFocus Yes 
SAP Joule Yes 
SAP Store Yes 
Salesfloor Yes 
Showpad Coach Yes 
VK Yes 
Viafoura Yes 
Wyng Yes 

Integrations

Aritic PinPoint No 
BIGDBM No 
BlueConic No 
Cool Tabs No 
Databricks Yes 
Eyeota Yes 
InEvent No 
Mailchimp No 
Pivotree No 
Proximic by Comscore Yes 
Qualifio No 
RainFocus No 
SAP Joule No 
SAP Store No 
Salesfloor No 
Showpad Coach No 
VK No 
Viafoura No 
Wyng No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

SAP

Founded

1972

Country

Germany

Website

www.sap.com/products/crm/customer-data-management.html

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Alternatives

Alternatives

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