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Average Ratings 0 Ratings

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Description

Roku Advertising is designed to help businesses reach more consumers through targeted ads on the leading streaming platform in the U.S. With access to over 125 million viewers daily, Roku offers an expansive and precision-driven solution for marketers. The platform combines powerful performance analytics and a robust set of ad tools to drive results, whether your goals are top-of-funnel awareness or lower-funnel sales. Roku enables brands of all sizes to tap into the growing streaming trend, ensuring they reach their target audience effectively. Its innovative advertising solutions, including video ads, native ads, and action ads, allow for seamless and impactful ad placements across the streaming space, all while providing insights on campaign effectiveness.

Description

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

MINT Yes 
Acxiom Real Identity Yes 
Adzymic Yes 
Bionic for Agencies Yes 
Campaign Genius No 
Celtra Yes 
Cross Pixel Yes 
FoodStorm No 
INCRMNTAL Yes 
Kochava Yes 
LumenAd Yes 
Taxi for Email No 
Tessitura No 
ViewNexa Yes 
Zeta CDP+ No 
dough Yes 

Integrations

MINT Yes 
Acxiom Real Identity No 
Adzymic No 
Bionic for Agencies No 
Campaign Genius Yes 
Celtra No 
Cross Pixel No 
FoodStorm Yes 
INCRMNTAL No 
Kochava No 
LumenAd No 
Taxi for Email Yes 
Tessitura Yes 
ViewNexa No 
Zeta CDP+ Yes 
dough No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Roku

Founded

2002

Country

United States

Website

advertising.roku.com

Vendor Details

Company Name

Zeta Global

Founded

2007

Country

United States

Website

zetaglobal.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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