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Description

Establishing benchmarks is essential for achieving success in the social media landscape, as it involves understanding the average performance of brands within your sector and comparing your outcomes to that standard rather than merely assessing your historical results. The process of collecting and continuously updating comprehensive competitive data to establish these benchmarks can be quite labor-intensive. However, with Rival IQ, you can seamlessly integrate competitive insights into your social media metrics through our perpetual benchmarking system. Our advanced social media analytics tools enable you to quickly identify where your rivals are directing their efforts. By incorporating competitive analysis into your social media reports, you can discover additional avenues to enhance audience engagement. Furthermore, you can reveal the strategies and focal points of your competitors by utilizing effective analysis tools that track trending topics, popular hashtags, and the most successful content in your industry. This deeper understanding of the competitive landscape will empower you to make more informed decisions and optimize your social media strategy.

Description

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Audiense No 
Axis LMS No 
Cerby No 
Conductor No 
Data Virtuality No 
Desktop.com No 
Facebook No 
Google Analytics No 
Gradient Works No 
Hootsuite No 
Netino No 
OwlyGPT No 
RingCentral RingCX No 
Tableau No 
Upfluence No 
X (Twitter) No 

Integrations

Audiense Yes 
Axis LMS Yes 
Cerby Yes 
Conductor Yes 
Data Virtuality Yes 
Desktop.com Yes 
Facebook Yes 
Google Analytics Yes 
Gradient Works Yes 
Hootsuite Yes 
Netino Yes 
OwlyGPT Yes 
RingCentral RingCX Yes 
Tableau Yes 
Upfluence Yes 
X (Twitter) Yes 

Pricing Details

$199 per month
Free Trial Yes 
Free Version No 

Pricing Details

$9,600 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Rival IQ

Founded

2013

Country

United States

Website

www.rivaliq.com

Vendor Details

Company Name

Talkwalker

Founded

2009

Country

Luxembourg

Website

www.talkwalker.com

Product Features

Content Marketing

Audience Targeting No 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management Yes 
Social Media Management Yes 
Video Management No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling Yes 

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports No 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Alternatives

Alternatives