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Description
Realytics provides comprehensive consumer analytics designed specifically for businesses operating offline. With the help of AI, the platform allows organizations to enhance their strategies by evaluating market trends, competitor performance, and regional customer behaviors. From choosing the right store locations based on foot traffic to analyzing product and brand performance, Realytics enables businesses to fine-tune their operations for maximum efficiency and profitability. Whether it's for retail or services, Realytics delivers valuable insights to support expansion and improve customer engagement, empowering businesses to outpace the competition.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
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Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Realytics
Founded
2022
Country
United States
Website
realytics.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Experience Management
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning
Product Analytics
Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation