Average Ratings 2 Ratings
Average Ratings 0 Ratings
Description
Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.
Description
sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.
API Access
Has API
No
API Access
Has API
No
Integrations
Commanders Act
Yes
Datahive360
Yes
Desktop.com
Yes
Eyeota
Yes
Factori
Yes
FuseCommander
Yes
Google Cloud Platform
No
Hu-manity.co Privacy Experience
Yes
Infinity Call Tracking
Yes
Kleene
Yes
Integrations
Commanders Act
No
Datahive360
No
Desktop.com
No
Eyeota
No
Factori
No
FuseCommander
No
Google Cloud Platform
Yes
Hu-manity.co Privacy Experience
No
Infinity Call Tracking
No
Kleene
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Quantcast
Founded
2006
Country
United States
Website
www.quantcast.com
Vendor Details
Company Name
Salestube
Founded
2016
Country
Poland
Website
salestube.tech/smmmart-ai
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
Yes
Task Management
Yes
Time Tracking
No
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
Yes
Content Tracking
Yes
Data Visualization
No
Data-Driven Insights
Yes
Filters / Search
Yes
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Reporting
Customizable Dashboard
No
Data Source Connectors
No
Drag & Drop
No
Drill Down
Yes
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
No
Sales Reports
No
Scheduled / Automated Reports
Yes
Video Advertising
Ad Optimization
Yes
Collaboration Tools
No
Creative Asset Management
Yes
Demand-Side Platform (DSP)
Yes
Design Ads
Yes
Display Advertising
Yes
In-App Video
Yes
Media Buying
Yes
Reporting / Analytics
Yes
Social Advertising
No
Supply-Side Platform (SSP)
Yes
Video Monetization
No