Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Identify the individuals engaging with your direct mail efforts, automate subsequent interactions, and tailor landing pages with the use of Personal URLs (PURLs). Effortlessly customize your website content based on your mailing list with a simple click. By implementing features like auto-populating forms and variable content, personalization enhances the overall experience for your visitors, ultimately leading to increased conversions by delivering what they seek more swiftly. Gain insights into who is responding to your marketing initiatives and monitor the performance of your campaigns. Access real-time data on customer interactions to optimize the success of your marketing strategies. Understand the visitors to your website, even if they do not fill out a form. Send instant notifications to your sales team for prompt follow-up, ensuring potential leads do not slip through the cracks. Additionally, easily integrate visitors into your preferred CRM or Marketing Automation platform. It’s time to stop squandering resources on unproductive marketing efforts and start seeing tangible results. Taking these steps can significantly elevate your marketing game.

Description

HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquigo No 
Advantage No 
Munvo AI No 

Integrations

Acquigo Yes 
Advantage Yes 
Munvo AI Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Purlem

Founded

2005

Country

United States

Website

www.purlem.com

Vendor Details

Company Name

HCLSoftware

Founded

2019

Country

India

Website

www.hcl-software.com/unica

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives