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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Description

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 
FreeWheel Beeswax Yes 
KNOREX XPO Yes 
ASTRAD DSP Yes 
Amagi Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
Campaign Manager+ Yes 
Confiant Yes 
Illuma Yes 
Labrador CMS Yes 
Operative.One Yes 
Pontiac Intelligence Yes 
PubPower Yes 
ReklamStore Yes 
Retargetly Yes 
Snigel Yes 
Voiro Yes 
e-X Advertising Intelligence Platform Yes 

Integrations

DV Publisher Suite Yes 
FreeWheel Beeswax Yes 
KNOREX XPO Yes 
ASTRAD DSP No 
Amagi No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
Campaign Manager+ No 
Confiant No 
Illuma No 
Labrador CMS No 
Operative.One No 
Pontiac Intelligence No 
PubPower No 
ReklamStore No 
Retargetly No 
Snigel No 
Voiro No 
e-X Advertising Intelligence Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

PubMatic

Founded

2006

Country

United States

Website

pubmatic.com

Vendor Details

Company Name

Smaato

Country

United States

Website

www.smaato.com

Product Features

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships Yes 
Subscriptions Yes 
Video Ads Yes 

Product Features

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

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