Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.
Description
Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
AcuityAds
Yes
Adloox
Yes
Amagi
Yes
Amazon Transparent Ad Marketplace (TAM)
Yes
Bucksense
Yes
Confiant
Yes
Illuma
Yes
KNOREX XPO
Yes
Labrador CMS
Yes
Mile
Yes
Integrations
AcuityAds
No
Adloox
No
Amagi
No
Amazon Transparent Ad Marketplace (TAM)
No
Bucksense
No
Confiant
No
Illuma
No
KNOREX XPO
No
Labrador CMS
No
Mile
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
PubMatic
Founded
2006
Country
United States
Website
pubmatic.com
Vendor Details
Company Name
Contxful
Founded
2017
Country
Canada
Website
www.contxtful.com
Product Features
App Monetization
Banner Ads
Yes
Data Monetization
Yes
Dynamic Product Ads
Yes
Native Ads
Yes
Playable Ads
Yes
Rich Media Ads
Yes
Sponsorships
Yes
Subscriptions
Yes
Video Ads
Yes