Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
Sparteo offers a comprehensive suite of AI-enhanced advertising technologies tailored specifically for publishers, functioning as an all-in-one platform that integrates monetization, analytics, and compliance with regulations seamlessly. This platform equips media and content organizations with a wide array of data-centric tools that help them maximize audience value across various channels, including web, mobile, video, and audio, all while minimizing operational intricacies. By utilizing first-party data, it provides high-quality insights that empower users to make strategic decisions and fine-tune their advertising performance effectively. Furthermore, Sparteo enhances efficiency through supply path optimization, which eliminates unnecessary intermediaries in the programmatic advertising process, ensuring that a larger portion of revenue is directly funneled back to publishers. Its offerings encompass solutions for display monetization, as well as video and audio advertising, alongside robust tools for consent management and programmatic monetization. With Sparteo, publishers can expect not only improved revenue streams but also a more streamlined advertising experience overall.
API Access
Has API
No
API Access
Has API
No
Integrations
Acast
Yes
Adform
Yes
Adobe Acrobat
Yes
Basis DSP
Yes
Eyeota
Yes
LiveRamp
Yes
MediaMath
Yes
Nexxen
Yes
Oracle Cloud Infrastructure
Yes
PubMatic
Yes
Integrations
Acast
No
Adform
No
Adobe Acrobat
No
Basis DSP
No
Eyeota
No
LiveRamp
No
MediaMath
No
Nexxen
No
Oracle Cloud Infrastructure
No
PubMatic
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
Sparteo
Founded
2018
Country
France
Website
corporate.sparteo.com