Average Ratings 0 Ratings
Average Ratings 3 Ratings
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
Rumble.com operates as an open video platform underpinned by a proprietary rights management technology. This innovative technology employs a machine learning-based DRM algorithm known as Rumble Rank, which efficiently automates the processes of verification, clearance, discovery, and licensing for user-generated content (UGC) videos. Remarkably, within a short span of less than three years, the platform has risen to become one of the top 50 video destinations, as reported by ComScore. In response to legal challenges, particularly the Viacom lawsuit, YouTube relinquished its rights management capabilities, leading to the introduction of Multi Channel Networks (MCNs) that now handle video management on its platform. By sacrificing control over rights management, YouTube has found itself unable to scale its rights management systems algorithmically and cannot offer unbiased distribution or enable publishers to monetize video embed revenue. While platforms like iTunes, Netflix, and Amazon apply basic DRM measures for their long-form content, generally linked to a limited number of studios, the challenge remains unsolved for the vast array of videos being created by everyday users. Consequently, the need for an effective solution to address the complexities of DRM in the age of widespread user-generated content is more pressing than ever.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Acast
Yes
Adobe Acrobat
Yes
Basis DSP
Yes
Blogify
No
Boostero
No
Google Ad Manager
No
Hoopoz
No
LiveRamp
Yes
MediaMath
Yes
Nexxen
Yes
Integrations
Acast
No
Adobe Acrobat
No
Basis DSP
No
Blogify
Yes
Boostero
Yes
Google Ad Manager
Yes
Hoopoz
Yes
LiveRamp
No
MediaMath
No
Nexxen
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
Rumble
Founded
2013
Country
Canada
Website
rumble.com
Product Features
Product Features
Video
Analytics
No
Brand Overlay
No
Bulk Uploading
No
Closed Captions
No
Mobile Screen Support
No
Privacy Options
No
Social Sharing
No
Video Looping
No
Video Streaming
No