Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
Utilize the potential of "when and where" to enhance online interaction and boost foot traffic to physical stores. The Radius8 Welcomer offers an innovative, location-based mobile experience that highlights nearby stores, provides directions, and showcases local events, promotions, and more, whenever a shopper is near a specified physical location. R8 Content is strategically geo-fenced into customizable content tiles that respond to proximity to stores or significant local attractions such as arenas, beaches, and resorts, or even user-defined geo-fenced regions. These content tiles adaptively display various messages influenced by factors such as the specific location, time of day, and current or anticipated weather conditions. The Welcomer enhances ecommerce engagement by focusing on products relevant to local consumers, along with tailored delivery options and promotions. Furthermore, the design of the Welcomer is entirely customizable to align with brand guidelines. It also integrates Radius8 data feeds or third-party systems to generate local, dynamic content tiles that include job listings, local inventory, events, reviews, and much more, thus creating a comprehensive and engaging experience for users. This approach not only supports brand visibility but also fosters a stronger connection between online and offline shopping experiences.
API Access
Has API
No
API Access
Has API
No
Integrations
Salesforce
Yes
Acast
Yes
Adform
Yes
Adobe Acrobat
Yes
Basis DSP
Yes
Cross-Border
No
Eyeota
Yes
JRNI
No
MediaMath
Yes
Nexxen
Yes
Integrations
Salesforce
Yes
Acast
No
Adform
No
Adobe Acrobat
No
Basis DSP
No
Cross-Border
Yes
Eyeota
No
JRNI
Yes
MediaMath
No
Nexxen
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
Radius8
Founded
2015
Country
United States
Website
www.radius8.com/welcomer
Product Features
Product Features
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No