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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

Description

Utilize the potential of "when and where" to enhance online interaction and boost foot traffic to physical stores. The Radius8 Welcomer offers an innovative, location-based mobile experience that highlights nearby stores, provides directions, and showcases local events, promotions, and more, whenever a shopper is near a specified physical location. R8 Content is strategically geo-fenced into customizable content tiles that respond to proximity to stores or significant local attractions such as arenas, beaches, and resorts, or even user-defined geo-fenced regions. These content tiles adaptively display various messages influenced by factors such as the specific location, time of day, and current or anticipated weather conditions. The Welcomer enhances ecommerce engagement by focusing on products relevant to local consumers, along with tailored delivery options and promotions. Furthermore, the design of the Welcomer is entirely customizable to align with brand guidelines. It also integrates Radius8 data feeds or third-party systems to generate local, dynamic content tiles that include job listings, local inventory, events, reviews, and much more, thus creating a comprehensive and engaging experience for users. This approach not only supports brand visibility but also fosters a stronger connection between online and offline shopping experiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
Acast Yes 
Adform Yes 
Adobe Acrobat Yes 
Basis DSP Yes 
Cross-Border No 
Eyeota Yes 
JRNI No 
MediaMath Yes 
Nexxen Yes 
Oracle Cloud Infrastructure Yes 
PubMatic Yes 
Salesforce Agentforce Commerce No 
SendPro Online No 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
Viant Advertising Cloud Yes 
Xandr Yes 
Yahoo DSP Yes 
Yext No 

Integrations

Salesforce Yes 
Acast No 
Adform No 
Adobe Acrobat No 
Basis DSP No 
Cross-Border Yes 
Eyeota No 
JRNI Yes 
MediaMath No 
Nexxen No 
Oracle Cloud Infrastructure No 
PubMatic No 
Salesforce Agentforce Commerce Yes 
SendPro Online Yes 
The Trade Desk No 
TransUnion Digital Business Profile No 
Viant Advertising Cloud No 
Xandr No 
Yahoo DSP No 
Yext Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

Vendor Details

Company Name

Radius8

Founded

2015

Country

United States

Website

www.radius8.com/welcomer

Product Features

Product Features

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Alternatives

Alternatives

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