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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

Description

Wise.blue is an international collective of specialists in digital and social media advertising dedicated to aiding clients in achieving scalable and lucrative advertising success. We specialize in transforming Twitter users into loyal customers. As an official Twitter marketing partner, Wise.blue, a global tech firm, equips marketers with innovative performance solutions tailored for Twitter, enabling them to drive impactful results on a large scale. In an ever-crowded marketplace, brands are compelled to explore new channels, identify alternative strategies for engaging their customers, and tap into additional revenue streams. Founded to assist performance advertisers, Wise.blue maximizes Twitter's capabilities through advanced campaign automation, machine learning techniques, predictive algorithms, precise targeting, A/B testing, distinctive engagement products, and comprehensive analytics. These tools collectively empower advertisers to excel on Twitter and elevate their advertising strategies to new heights, ensuring they remain competitive in a rapidly evolving landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Google Shopping Yes 
Microsoft Excel No 
X (Twitter) No 
X Ads (Twitter Ads) No 

Integrations

Google Shopping No 
Microsoft Excel Yes 
X (Twitter) Yes 
X Ads (Twitter Ads) Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Vendor Details

Company Name

Wise.blue

Country

United States

Website

www.wise.blue/

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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