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Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

Description

Socioh serves as a comprehensive digital advertising solution tailored for eCommerce brands, equipping both novice and seasoned advertisers with the necessary tools to create successful ad campaigns on platforms like Facebook and Instagram. Our offerings include a Branded Catalog that enhances your product feed with custom designs and automated rules, leading to an increase in the click-through rate (CTR) of your dynamic ads. Additionally, we provide a complimentary first-party pixel and an analytics dashboard that enables you to monitor every interaction on your site with multiple attribution models and customizable filters, along with insights on budget allocation, customer journeys, and creative performance. Furthermore, our data-driven campaign recommendations leverage artificial intelligence to analyze your purchasing behavior and first-party data, ensuring that each tailored campaign comprises ad sets derived from your unique data. We also utilize AI for audience segmentation, automatically generating the most valuable audiences tailored to your business needs, thereby streamlining the advertising process for optimal outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Etsy No 
Facebook No 
Facebook Ads No 
Google Shopping Yes 
Instagram No 
Instagram Ads No 
Meta Ads No 

Integrations

Etsy Yes 
Facebook Yes 
Facebook Ads Yes 
Google Shopping No 
Instagram Yes 
Instagram Ads Yes 
Meta Ads Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Pricing Details

$149/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Vendor Details

Company Name

Socioh

Founded

2012

Country

United States

Website

socioh.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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