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Average Ratings 0 Ratings

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features
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support

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Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

Description

ROI Hunter assists e-commerce businesses to become more profitable by providing technology and professional guidance. This helps them achieve positive ROI in the initial stages of cooperation. We have created a Product Marketing Platform (PMP), which connects product, campaign and other first-party data to provide marketers insight into campaign performance across different channels with additional context about their impact on products being or could be promoted. Our platform can capture Google Shopping Trends, product margins, return rate rates, identify new products, deadstock or any other product-level data. It can also enhance Facebook algorithms to deliver tangible results, resulting in positive ROI scaling of the ad-spend. We facilitate collaboration between marketing and merchandising by helping Category Managers understand the marketing performance and ad spend of each product and automatically recommend the best products for promotion. You can achieve a positive ROI by working with global b

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Google Shopping Yes 
Adjust No 
Altitude No 
AppsFlyer No 
BigCommerce No 
Branch No 
Copper No 
Ecwid No 
Facebook No 
HubSpot CRM No 
HubSpot Customer Platform No 
Kommo No 
Magento No 
Qubit No 
ROIVENUE No 
Shopify No 
Sugar Connect No 
WooCommerce No 
Zapier No 
Zoho Analytics No 

Integrations

Google Shopping Yes 
Adjust Yes 
Altitude Yes 
AppsFlyer Yes 
BigCommerce Yes 
Branch Yes 
Copper Yes 
Ecwid Yes 
Facebook Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Kommo Yes 
Magento Yes 
Qubit Yes 
ROIVENUE Yes 
Shopify Yes 
Sugar Connect Yes 
WooCommerce Yes 
Zapier Yes 
Zoho Analytics Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Pricing Details

Our pricing is based on a number of factors, including ad spend budgets, desired service level, number of integrations and direct strategy consultations.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Vendor Details

Company Name

ROI Hunter

Founded

2014

Country

Czech Republic

Website

www.roihunter.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Social Media Advertising

Ad Buying Yes 
Ad Creation Yes 
Bulk Advertising Yes 
Campaign Management Yes 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics Yes 
Retargeting Yes 
Roles / Permissions No 

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