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Average Ratings 11 Ratings

Total
ease
features
design
support

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

Description

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization. The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

AdMobiSpy No 
CPV Lab Pro No 
EXADS No 
EZmob No 
Google Shopping Yes 
JustControl.it No 
PeerClick No 
Plat No 
RedTrack No 
Skro No 
SpyOver No 
SpyPush No 
ThriveTracker No 
Voluum No 

Integrations

AdMobiSpy Yes 
CPV Lab Pro Yes 
EXADS Yes 
EZmob Yes 
Google Shopping No 
JustControl.it Yes 
PeerClick Yes 
Plat Yes 
RedTrack Yes 
Skro Yes 
SpyOver Yes 
SpyPush Yes 
ThriveTracker Yes 
Voluum Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Pricing Details

$200/min deposit
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Vendor Details

Company Name

PropellerAds

Founded

2011

Country

Cyprus

Website

propellerads.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

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