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Description

No matter if your business uses an ERP, CDP or CRM, or a marketing platform, custom database or applications, it is beneficial to focus on the customer master with Pretectum CMS, a SaaS customer master information management platform. Pretectum believes that we have mastered the journey to customer master data curation. This includes the definition of a customer, as well as the transacting and nurturing a relationship with them. Pretectum is more important because it provides you with additional information if your customer chooses to. This will enhance your knowledge of them, increase customer familiarity, augment customer insight, and identify your customers' preferences.

Description

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Bicycle AI No 
Crisp No 
Flagship.io No 
Freshdesk No 
Integrate.io No 
Mapp Marketing Cloud No 
Optimizely One No 
Refiner No 
Regal No 
Screeb No 
Short.io No 
Startdeliver No 
Survicate No 
Totango No 
Truto No 
Velt No 
Visually No 
Voyage No 
Whatfix No 
rakam No 

Integrations

Bicycle AI Yes 
Crisp Yes 
Flagship.io Yes 
Freshdesk Yes 
Integrate.io Yes 
Mapp Marketing Cloud Yes 
Optimizely One Yes 
Refiner Yes 
Regal Yes 
Screeb Yes 
Short.io Yes 
Startdeliver Yes 
Survicate Yes 
Totango Yes 
Truto Yes 
Velt Yes 
Visually Yes 
Voyage Yes 
Whatfix Yes 
rakam Yes 

Pricing Details

$150 per month
pricing is dependent on the number of data objects
Free Trial Yes 
Free Version No 

Pricing Details

$120 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Pretectum

Founded

2007

Country

United States

Website

www.pretectum.com

Vendor Details

Company Name

Twilio

Founded

2011

Country

United States

Website

segment.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control Yes 
Data Security No 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Master Data Management

Data Governance No 
Data Masking Yes 
Data Source Integrations Yes 
Hierarchy Management Yes 
Match & Merge Yes 
Metadata Management No 
Multi-Domain No 
Process Management No 
Relationship Mapping No 
Visualization No 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Data Governance

Access Control No 
Data Discovery No 
Data Mapping No 
Data Profiling No 
Deletion Management No 
Email Management No 
Policy Management No 
Process Management No 
Roles Management No 
Storage Management No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Data Privacy Management

Access Control No 
CCPA Compliance No 
Consent Management No 
Data Mapping No 
GDPR Compliance No 
Incident Management No 
PIA / DPIA No 
Policy Management No 
Risk Management No 
Sensitive Data Identification No 

Data Quality

Address Validation No 
Data Deduplication Yes 
Data Discovery Yes 
Data Profililng Yes 
Master Data Management Yes 
Match & Merge Yes 
Metadata Management No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Master Data Management

Data Governance Yes 
Data Masking Yes 
Data Source Integrations Yes 
Hierarchy Management No 
Match & Merge Yes 
Metadata Management No 
Multi-Domain Yes 
Process Management Yes 
Relationship Mapping Yes 
Visualization No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

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