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Description

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

Description

With eCHO's Truth-in-B2B-Intent, Company Velocity empowers astute B2B and Account Based Marketers to efficiently create and rank account lists based on intent and engagement within their technology ecosystems. Given the lengthy nature of the B2B Sales Cycle, it is essential for Sales and Marketing teams to operate in harmony, facilitating meetings across various functional areas. Additionally, crucial decisions regarding which accounts and locations to target for engagement must be made effectively. Surely, there must be a more streamlined approach to this process? Imagine being able to reach out to your customers before they decide to leave and connecting with potential clients before they turn to your competitors. This is precisely where eCHO's Truth-in-B2B-Intent comes into play, offering the predictive insights necessary through topic Velocity, which allows you to effectively prioritize accounts for engagement and thus reduce the overall sales cycle. By integrating your CRM data with intent signals, eCHO Truth-in-B2B-Intent generates valuable predictive insights that can transform your marketing strategies. This innovative approach not only enhances your decision-making but also drives more meaningful interactions with your target audience.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Eloqua Yes 
HubSoft Yes 
Salesforce Yes 

Integrations

Adobe Marketo Engage No 
Eloqua No 
HubSoft No 
Salesforce No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MRP

Founded

2002

Country

United States

Website

www.mrpfd.com

Vendor Details

Company Name

180byTwo

Founded

2017

Country

United States

Website

180bytwo.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications Yes 
Lead Scoring Yes 

Channel Marketing

Campaign Management Yes 
Channel Analytics Yes 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management Yes 
Multiple Channel Configurations Yes 
Order Management No 
Partner Management Yes 
Pipeline Management Yes 
Social Promotion No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Product Features

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution No 
Competitor Analysis Yes 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications No 
Lead Scoring Yes 

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