Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Prebid is an open-source solution that provides a range of tools aimed at assisting publishers in integrating header bidding into their websites and applications. Among its offerings are Prebid.js, Prebid Server, and Prebid Mobile, which enable publishers to surpass conventional waterfall models and maximize their programmatic advertising revenues. By fostering increased competition for ad inventory, Prebid’s adaptable and scalable solutions significantly boost monetization efforts. Furthermore, the platform prioritizes user privacy with initiatives such as Shared ID, ensuring that user data is handled responsibly. Additionally, Prebid benefits from a vibrant community that fosters ongoing development and support, connecting a worldwide network of advertising technology experts. This collaborative environment not only enhances the platform’s capabilities but also keeps it aligned with the latest industry trends and challenges.
Description
diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Sovrn
Yes
Adloox
Yes
Admiral
No
Amazon Web Services (AWS)
No
Confiant
Yes
Crystall.io
Yes
Google Ads
No
Google Cloud Platform
No
Magnite
Yes
Microsoft Monetize
Yes
Integrations
Sovrn
Yes
Adloox
No
Admiral
Yes
Amazon Web Services (AWS)
Yes
Confiant
No
Crystall.io
No
Google Ads
Yes
Google Cloud Platform
Yes
Magnite
No
Microsoft Monetize
No
Pricing Details
Free
Open source
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Prebid
Founded
2015
Country
United States
Website
prebid.org
Vendor Details
Company Name
diDNA
Founded
2017
Country
United States
Website
didna.io
Product Features
Product Features
Ad Server
A/B Testing
Yes
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
Yes
Mobile Ad Serving
Yes
Native Ad Serving
Yes
Newsletter / Email Ad Serving
No
Referrals / Affiliates
Yes
Rich Media Ad Serving
No
Video Ad Serving
Yes
Publishing and Subscriptions
Advertising Management
No
Books
No
Campaign Management
No
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
No
Newspapers
No
Website Optimization Tools
Competitor Analysis
No
Content Management
Yes
Keyword Research Tools
Yes
Link Management
Yes
Performance Metrics
Yes
Problem Area Alerts
Yes