Compare Portal Wholesale CRM vs. UniformMarket

Portal Wholesale is an all-in-one wholesale CRM and B2B marketplace platform created to help fashion brands, showrooms, and wholesale sales teams manage their entire sales process in a single system. The platform combines CRM functionality, order management, Gmail integration, meeting scheduling, asset sharing, and inbound buyer discovery tools specifically designed for wholesale sales workflows. Portal Wholesale enables sales reps to manage accounts, contacts, orders, deals, and outreach directly from Gmail while automatically syncing communication, tasks, and buyer engagement into the CRM. The system supports seasonal wholesale operations with built-in linesheets, product catalogs, shipment tracking, order visibility, and integrations for Joor and NuOrder. Brands can organize sales pipelines by season, rep, region, or market while managers gain real-time reporting and forecasting visibility without relying on spreadsheets. Portal Wholesale also includes a marketplace where over 150,000 retail buyers actively discover and source wholesale brands, generating inbound leads that automatically flow into the CRM pipeline. The platform offers tools for scheduling market appointments, sharing tracked linesheets and lookbooks, monitoring buyer engagement, and managing wholesale relationships from prospecting through order fulfillment. Designed specifically for fashion wholesale rather than generalized sales teams, Portal Wholesale supports the unique operational structure of wholesale businesses including markets, trade shows, showroom appointments, sizing, SKUs, seasonal product launches, and buyer relationship management. The platform positions itself as a modern alternative to spreadsheets, disconnected tools, and generic CRMs.

UniformMarket is the #1 B2B eCommerce platform purpose-built for the uniforms industry, trusted by over 1,200 retailers, manufacturers, and distributors since 2005. Backed by more than 90 years of uniforms industry expertise, we’ve enabled over $2 billion in uniform sales to millions of customers across North America, the UK, Australia, and New Zealand. Our comprehensive platform supports every aspect of selling and managing uniforms online, from retail and wholesale commerce to complex employee uniform programs and managed apparel programs. Our Solutions: Uniform Program Management Streamline employee uniform programs with dedicated company stores. Our platform supports allowances, quotas, role-based product access, manager approvals, and order tracking—perfect for organizations running managed apparel programs. Group Stores make it easy to serve schools, hospitals, government agencies, and corporate clients at scale. Wholesale Commerce Give B2B buyers, dealers, and uniform distributors a modern self-service portal to browse catalogs, access custom pricing, and place orders—powered by robust uniform management software. Retail Commerce Build fully branded, mobile-friendly online stores with tools for custom pricing, product restrictions, and embroidery options. With 500+ configuration options and thousands of successful program launches, UniformMarket offers scalable, flexible solutions for every segment of the uniform industry.