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ease
features
design
support

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Description

Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.

Description

Automate your direct mail efforts as a market leader by utilizing our software to seamlessly incorporate letters, postcards, and more into your multi-channel marketing strategy. Transition from generic mass mailings to highly focused and lucrative campaigns that enhance customer engagement. By integrating direct mail into your comprehensive marketing platform, you can create unified customer journeys. Join the ranks of many of Europe’s largest enterprises that already take advantage of our robust scale, adaptability, and security features. Connect optilyz to your existing Marketing Automation system to streamline the management of all your marketing channels in a single location. With our user-friendly dashboard, easily set up your mailings for effective delivery throughout Europe. Personalize your physical mailings in the same way you do for your digital channels, maximizing the impact of your data. Utilize customer behavior insights to craft bespoke mailings and establish optimal triggers for each scenario, ensuring peak performance and results. By embracing this innovative approach, you can transform the way your business interacts with customers, leading to greater satisfaction and loyalty.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Apteco Orbit
Automate.io
Bloomreach
Braze
Cordial
Drip
Emarsys
HubSpot CRM
Iterable
Leanplum
Mailchimp
Mapp Marketing Cloud
Marketo
Mixpanel
Rejoiner
Salesforce
Shopify
Simon Data
Wufoo

Integrations

Apteco Orbit
Automate.io
Bloomreach
Braze
Cordial
Drip
Emarsys
HubSpot CRM
Iterable
Leanplum
Mailchimp
Mapp Marketing Cloud
Marketo
Mixpanel
Rejoiner
Salesforce
Shopify
Simon Data
Wufoo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$950 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Share Local Media

Founded

2016

Country

United States

Website

heypoplar.com

Vendor Details

Company Name

optilyz

Founded

2015

Country

Germany

Website

www.optilyz.com

Product Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Product Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Alternatives

Alternatives

Poplar Reviews

Poplar

Share Local Media