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Description
Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.
Description
Direct mail remains a powerful tool for driving new sales and attracting fresh customers, significantly benefiting businesses across various sectors. At Vya, we are equipped to oversee your complete direct mail initiative, starting from conceptualization at the corporate level to delivery in the consumer's mailbox. By integrating our user-friendly MRM systems with established printing capabilities, we provide customizable templates, streamlined approval procedures, efficient project management, and notable savings on print and postage expenses. Our dedicated print and fulfillment specialists are ready to guide you through a range of options, including traditional mailers, Every Door Direct Mail® (EDDM®) campaigns, dimensional mailers, custom kits, and more, ensuring your campaign distinguishes itself in a competitive landscape. Additionally, we combine our extensive printing and direct mail expertise with our marketing resource management technology to deliver a full suite of services. This approach includes the ability for local customization, list purchasing, effective data management, and smooth printing and distribution to enhance your marketing efforts. By leveraging our comprehensive solutions, you can ensure that every aspect of your direct mail campaign is executed flawlessly.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Automate.io
Yes
Blueshift
Yes
Braze
Yes
Customer.io
Yes
Drip
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
HubSpot Marketing Hub
Yes
Iterable
Yes
Integrations
Adobe Marketo Engage
No
Automate.io
No
Blueshift
No
Braze
No
Customer.io
No
Drip
No
HubSpot CRM
No
HubSpot Customer Platform
No
HubSpot Marketing Hub
No
Iterable
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Share Local Media
Founded
2016
Country
United States
Website
heypoplar.com
Vendor Details
Company Name
Vya Systems
Founded
1991
Country
United States
Website
www.vyasystems.com
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
Yes
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
Yes
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
No
Web to Print
Approval Workflow
No
Customizable Templates
No
Multi-Store
No
Order Management
No
Product Configurator
No
Quotes / Estimates
No
SEO Management
No
Templates
No
Website Management
No
