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Description
Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.
Description
thanks.io is a direct mail automation platform and API that sends handwritten-style postcards, letters, notecards, gift cards, and MagnaCards on autopilot — combining real physical mail with the speed, tracking, and personalization of modern marketing software.
Trusted by 5,000+ businesses since 2017, it helps marketers, agencies, realtors, e-commerce brands, nonprofits, and SaaS companies cut through digital noise by reaching customers in the mailbox. Every piece is printed with a proprietary handwriting engine featuring realistic AI fonts and an optional Realism Mode with natural spacing and cross-outs.
Mailer types: 4x6, 6x9, and 6x11 postcards; windowed and windowless letters; folded notecards with real stamps; branded gift cards; and 6x9 MagnaCards with a pop-out fridge magnet. Standard or First Class postage, domestic and international.
Features: per-recipient AI messaging, dynamic images, Google Street View postcards, dynamic per-recipient QR tracking with real-time scan notifications via email, SMS, and webhooks, and analytics by template and list.
Automation: drip campaigns, birthday/holiday triggers, Neighbor Blast radius mailers, evenFLOW paced sending, CSV upload, address verification, suppression lists, address collection landing pages, and native Canva sync.
Developer-first REST API v2 with OpenAPI spec, OAuth2, personal access tokens, webhooks, embeddable send widget, and LLM-friendly documentation MCP server.
500+ native integrations: HubSpot, Salesforce, Pipedrive, ActiveCampaign, HighLevel, Zoho, Shopify, WooCommerce, BigCommerce, Magento, plus Zapier, Make, n8n, Pipedream, and 8,000+ apps.
No minimums, no commitments, real free tier, and discounted nonprofit postage from $0.45/piece.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Zapier
Yes
ActiveCampaign
Yes
Adobe Marketo Engage
Yes
Automate.io
Yes
Blueshift
Yes
Braze
Yes
Cordial
Yes
Drip
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Integrations
Zapier
Yes
ActiveCampaign
No
Adobe Marketo Engage
No
Automate.io
No
Blueshift
No
Braze
No
Cordial
No
Drip
No
HubSpot CRM
No
HubSpot Customer Platform
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
45¢ per postcard
No minimums. No commitments. Cancel anytime.
Real free tier - start sending without a credit card.
Yearly billing unlocks an extra subscription discount.
Nonprofits ship postcards from just $0.45/piece.
All-in pricing — print and postage included.
Real free tier - start sending without a credit card.
Yearly billing unlocks an extra subscription discount.
Nonprofits ship postcards from just $0.45/piece.
All-in pricing — print and postage included.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Share Local Media
Founded
2016
Country
United States
Website
heypoplar.com
Vendor Details
Company Name
thanks.io
Founded
2017
Country
United States
Website
www.thanks.io
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
Yes
Data Import/Export
Yes
Delivery Tracking
Yes
Design Management
Yes
Event Triggered Mailings
Yes
List Scrubbing
Yes
Mailing List Purchasing
Yes
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
Yes
