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Average Ratings 6 Ratings

Total
ease
features
design
support

Description

Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.

Description

Your designers want to be free to create and spend their time on new projects. They need a simpler way to adapt existing marketing materials to different users. We have helped many big brands like Steelcase, Sherwin Williams and La-Z-Boy to ease the burden of customizing their design teams by creating brand portals that are customized for them. We take your art files and turn them into online templates. Your network can then access their self-service to create their own materials. You can still approve final versions before they are downloaded or printed. Our brand portals can also be connected to Suttle-Straus' commercial print and mail workflows. End users can order marketing collateral, request signage, and trigger direct mail campaigns to their local communities all using approved corporate templates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Automate.io Yes 
Blueshift Yes 
Braze Yes 
Cordial Yes 
Drip Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
Leanplum Yes 
Mailchimp Yes 
Mixpanel Yes 
Rejoiner Yes 
Sailthru Yes 
Shopify Yes 
Wufoo Yes 

Integrations

ActiveCampaign No 
Adobe Marketo Engage No 
Automate.io No 
Blueshift No 
Braze No 
Cordial No 
Drip No 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
Leanplum No 
Mailchimp No 
Mixpanel No 
Rejoiner No 
Sailthru No 
Shopify No 
Wufoo No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

One-time implementation fee. Yearly subscription pricing based on number of users/locations.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Share Local Media

Founded

2016

Country

United States

Website

heypoplar.com

Vendor Details

Company Name

Suttle-Straus

Founded

1910

Country

United States

Website

www.suttle-straus.com

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management No 

Channel Marketing

Campaign Management Yes 
Channel Analytics No 
Content Management & Sharing Yes 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations Yes 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Digital Asset Management

Asset Categorization No 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter No 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management Yes 
Data Import/Export Yes 
Delivery Tracking Yes 
Design Management Yes 
Event Triggered Mailings No 
List Scrubbing Yes 
Mailing List Purchasing Yes 
Mailing Services Integration Yes 
Pre-made Templates Yes 
Printing Services Integration Yes 
Response Alerts No 

MRM

Activity Planning No 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting No 
Content Management Yes 
Digital Asset Management Yes 
Expense Management No 
Marketing Calendar No 
Strategic Planning No 

Web to Print

Approval Workflow Yes 
Customizable Templates Yes 
Multi-Store Yes 
Order Management Yes 
Product Configurator Yes 
Quotes / Estimates Yes 
SEO Management No 
Templates Yes 
Website Management No 

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