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features
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support

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Description

PopResearch is an innovative, fully automated DIY research platform tailored specifically for advertisers. It empowers product, brand, and ad development teams by putting research control directly in their hands, enabling significant savings in both time and finances while producing more actionable insights. The platform excels at concept testing, copy testing, brand and ad tracking, and custom research projects, all completed in a fraction of the time and cost typically required. By leveraging cutting-edge AI, machine learning, and metadata, PopResearch guarantees high-quality research that is closely aligned with the unique needs of users and their target audiences, facilitating the extraction of valuable data insights. Users can select their audience based on a wide range of attitudinal, demographic, and behavioral characteristics. Additionally, they can craft custom surveys tailored to their specific brand and advertising goals. The platform also allows for flexibility in the presentation of results, whether for download, printing, or sharing. In essence, PopResearch provides a comprehensive solution for customizing audience targeting, survey design, and research stimuli to effectively meet individual objectives. This level of personalization ensures that every project is not only relevant but also positioned for maximum impact.

Description

PureSpectrum provides a comprehensive market research and insights platform designed to simplify the work of researchers. With a commitment to prioritizing our clients, we consistently strive to enhance the standards of market research technology and data quality. In an ever-evolving economy, we recognize the necessity of agile research to keep pace with emerging trends, consumer opinions, and shifting markets. The PureSpectrum Marketplace Platform features the leading fielding dashboard in the industry, offering a connection to a diverse marketplace of integrated panels. You can create, launch, and manage surveys swiftly, allowing you to easily connect with your desired target markets and audiences. Notably, PureSpectrum has pioneered the first and only respondent-level scoring mechanism, PureScore™, which establishes a new benchmark for data quality. By harnessing the power of the PureSpectrum Sample Marketplace Platform, you can enhance your market research with superior insights that drive informed decision-making. This dedication to innovation positions us uniquely in the market, ensuring that we remain a trusted partner for researchers everywhere.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Optimal Workshop No 

Integrations

Optimal Workshop Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

PopResearch

Founded

2015

Country

United States

Website

www.popresearch.com

Vendor Details

Company Name

PureSpectrum

Founded

2015

Country

United States

Website

www.purespectrum.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

Market Research

Benchmarking Yes 
Compensation Management Yes 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

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