Compare Podtrac vs. Sounder.fm in 2025

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Description

Podtrac stands out in the podcasting realm by offering the only rankings for leading publishers and podcasts based on unique audience metrics. Each month, they release updated Publisher and Podcast Rankings, utilizing a consistent methodology to ensure accurate audience comparisons. Their capability to generate these essential rankings stems from a unique blend of extensive podcast measurement technology, established relationships with top industry publishers, and over a decade's worth of experience analyzing more than 8.5 billion unique podcast downloads. This extensive background grants Podtrac unparalleled insight and data that other industry players simply cannot replicate. Accurate audience information is crucial for both advertisers and publishers, as it informs their strategies regarding content creation and advertising placements. However, the landscape is complicated by various audience measurement methods, often leading to discrepancies and unreliable statistics from hosting companies and less experienced analysts. The challenges faced in obtaining precise audience counts highlight the importance of Podtrac's contributions to the industry.

Description

Sounder's data solutions are used by media publishers, agencies, and markets to provide brand safety, contextual targeted and actionable insights for the top marketers around the world. Our brand safety solution generates episode ratings and full transcripts, keywords, summaries, and more based on IAB and GARM industry standards in less than 30 seconds. Our brand safety solution has processed millions of episodes. This allows marketers to confidently purchase audio ad inventory that is in line with their brand guidelines.