Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
PlutoBa is an advanced platform that utilizes AI to evaluate influencers for direct-to-consumer brands and agencies. By simply entering a creator's handle from TikTok, Instagram, or YouTube, users receive a Partnership Score ranging from 0 to 100, which is based on seven key metrics: detection of fake followers, analysis of brand safety, quality of engagement, authenticity of comments, consistency of views, audience genuineness, and overall content quality. The platform's Deep Assessments leverage AI technology to scrutinize 100 posts and 300 comments, identifying potential risks before any financial commitments are made. Additionally, the rate benchmarking feature compares creator pricing against 536 verified data points across various tiers, platforms, niches, and audience demographics. The platform also offers a Creator CRM and tools for campaign management, including AI-generated outreach messages tailored from the creators' actual content. Subscriptions begin at $69 per month, and new users can take advantage of a complimentary 7-day trial without needing to provide credit card information. With its comprehensive tools and insights, PlutoBa enables brands to make informed decisions about their influencer partnerships.
Description
Sprout Social’s Influencer Marketing solution empowers brands to maximize their marketing impact by finding and partnering with the right creators through AI-driven, topic-focused search capabilities. By simulating the way consumers discover content on social platforms, it helps marketers locate authentic influencers whose audiences closely match their target demographics. The platform ensures brand safety by allowing users to customize parameters and vet creators based on past content and partnership performance. Users can manage the entire campaign lifecycle—from outreach and contracting to content approvals—within a single, customizable interface. Sprout Social’s advanced analytics tools track ROI by measuring both paid and organic influencer content, enabling data-driven optimization. The platform also offers competitive analysis, trend reports, and industry insights to help marketers stay ahead. With 1:1 expert support and integration with social media management, it provides a seamless marketing experience. Leading brands rely on Sprout Social to drive authentic customer connections and measurable growth.
API Access
Has API
No
API Access
Has API
No
Integrations
Filigran
No
Sprout Social
No
Pricing Details
$69/month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
PlutoBa
Founded
2025
Country
United Kingdom
Website
plutoba.com
Vendor Details
Company Name
Sprout Social
Founded
2010
Country
United States
Website
sproutsocial.com/influencer-marketing/
Product Features
Product Features
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No